Bing to censor Bing.com in the EU for Right To Be Forgotten searches

Bing to censor Bing.com in the EU for Right To Be Forgotten searches

According to the announcement, Bing’s updated RTBF policy for the EU will use location-based signals to remove relevant URLs on all versions of Bing.

The post Bing to censor Bing.com in the EU for Right To Be Forgotten searches appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Source: Search Engine Land

Google lets any publisher apply to have “Critic Reviews” of local businesses

Google lets any publisher apply to have “Critic Reviews” of local businesses

Initially open to five publishers, Google opens the doors to anyone to apply after criticism by Yelp and TripAdvisor.

The post Google lets any publisher apply to have “Critic Reviews” of local businesses appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Source: Search Engine Land

Using popular culture to drive local positioning

Using popular culture to drive local positioning

Local search columnist Lydia Jorden delves into how businesses can utilize hot trends in news and popular culture — like Pokémon Go — to drive SERP positioning and a presence in the local digital ecosystem.

The post Using popular culture to drive local positioning appeared first on Search Engine…

Please visit Search Engine Land for the full article.


Source: Search Engine Land

Search in Pics: Bill Murray at Google, SEEOO glasses & Google pride boat

Search in Pics: Bill Murray at Google, SEEOO glasses & Google pride boat

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google Pride Boat: Source: Twitter Bill Murray at Google: Source: Google+…

Please visit Search Engine Land for the full article.


Source: Search Engine Land

SearchCap: Google link tool bug, Search Engine Land awards & more

SearchCap: Google link tool bug, Search Engine Land awards & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google link tool bug, Search Engine Land awards & more appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Source: Search Engine Land

The 2016 Search Engine Landy Awards finalists are…

The 2016 Search Engine Landy Awards finalists are…

With nearly 200 entries in the second annual Landy Awards presented by Search Engine Land, this year’s competition was filled with incredible efforts by search marketers across the globe. We are thrilled to announce this year’s list of finalists.

The post The 2016 Search Engine Landy Awards…

Please visit Search Engine Land for the full article.


Source: Search Engine Land

The 4 daily habits of the most successful SEOs

The 4 daily habits of the most successful SEOs

Want to be great at search engine optimization? Columnist John Lincoln believes that this requires more than just deep SEO knowledge — it’s about building good habits, too.

The post The 4 daily habits of the most successful SEOs appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Source: Search Engine Land

Why links are still the core authority signal in Google’s algorithm

Why links are still the core authority signal in Google’s algorithm

Link metrics have been the foundation of Google’s ranking algorithm since the beginning, but could anything ever surpass links as a ranking signal? Columnist Jayson DeMers speculates.

The post Why links are still the core authority signal in Google’s algorithm appeared first on Search Engine…

Please visit Search Engine Land for the full article.


Source: Search Engine Land

Local SEO without the Local Map: What Is It?

Local SEO without the Local Map: What Is It?

https://www.flickr.com/photos/jg_photo_art/5142967906/

Google is still in the early stages of injecting ads into the Google Maps 3-pack.  Google never met an ad it didn’t like, so the only question is when (not if) the map pack will become Times Square.

The thought of a pay-to-play local map scares the bejeezus out of many local business owners and local SEOs.

Will you lose your seat at the Local Feast to a big dumb corporation that can shovel more money into AdWords than you can?   Or, if helping people with local SEO is your business – and you don’t do PPC – will you be lying in chalk?

No and no.  Not if you apply a strategy (more on that in a second) that’s based on a few truths:

1. As long as there are local customers, local businesses, and the Web, there will always be local SEO. It’ll just continue to morph over time, as it always has.

2. Your “Google Maps” visibility has a huge amount of overlap with other areas of online marketing – particularly with your organic-search visibility (read: your links and content) and with how good you are at earning reviews on a variety of sites.

3. The local map is not the holy grail. Keep in mind that I make a living in large part by helping businesses get visible there, so I’m the last guy to say it’s not important.  But I’ve seen people dominate the local pack and not get any new business.  Also, Google can always mess it up (even more), lose the trust of searchers, and reduce the potential payoff.  If your one source of leads is your Google local-pack rankings, you are mooning a lion.

4. Local SEO is not just about rankings (duh). When you need something, do you automatically hire whomever ranks #1?  Neither do most people.  Local searchers are not a captive audience.  Most of them will dig until they find a business they trust.  Visibility in Google is only one part of becoming that business.

Fine, but what do you do if Google’s local map becomes prohibitively expensive, or worthless, or disappears entirely?  What’s left?  Is it Van Halen without David Lee Roth?

Local SEO wouldn’t be lessened, or even all that different.  If we write off the map results, your local SEO campaign becomes a combination of your work on the following:

  • Branded search results.  When people look up your business by name, can they immediately tell your site belongs to you and not to a sound-alike competitor?  Are they impressed by your customers’ reviews of you on all the review sites that show up on page 1 for your name?  Have you received any local press?  Are you listed on niche sites?

  • Organic visibility.  It’s usually the business with the best organic visibility that ends up ranking best on the local map.  Often, that comes down to strength of your links.  But you may also want to write blog posts on extremely specific topics in your industry or city, or create good “location” or “city” pages, or both.  Arguably even now you’re not necessarily better off if you rank well in the local pack but not in the organic results; they’re neck-and-neck.  But if the local pack becomes a total trash heap, your organic visibility pays off even more, because people will go back to looking there for all non-ads search results – just as they did before Google Places came onto the scene.
  • Barnacle SEO.  Getting your Yelp, Facebook, YouTube, or other non-company-website, non-Google online properties to rank for “local” keywords can help you haul in more leads, even when your other rankings aren’t so good.
  • Facebook.  It’s slowly waded about shin-deep into the local pond, but there’s no reason to think the shirt isn’t coming off.  It’s only getting more important, and there any many ways to use it to get more local customers.
  • Other local search engines: Apple Maps and Bing Places and Yahoo.
  • Local directories or review sites. Not the rinky-dink ones, but rather places like Yelp, Angie’s List, and maybe even nasty old YellowPages.
  • Industry-specific directories or review sites. Zillow, Avvo, HealthGrades, TripAdvisor, DealerRater, etc.  Those are the big names, but even small niches have directories, and you should pay attention to them.
  • Sites and apps not yet created. Local search in general has gotten bigger over the years, not smaller.  It’s become more of a part of everyone’s life, and will continue in that direction.

If Google’s local map results change significantly or go away, it’s not the beginning of the end, but maybe just the end of the beginning.

Now, I would be surprised if the local map ever becomes 100% pay-to-play, and I’m certain that it won’t change to that overnight.

But you still want a bunker plan.  That means you need to stock up the bunker with MREs and batteries and road flares and ninja throwing stars and whatever else before all hell breaks loose.

https://www.flickr.com/photos/13476480@N07/16671969110/

That’s why, even if the local map-pack remains free and a meritocracy at least in theory, I suggest you work on the things I just described no matter what.

What are some important non-Google-Maps aspects of local SEO?

What’s in your “bunker plan,” in case the local map gets too pay-to-play?

Leave a comment!

Local SEO without the Local Map: What Is It?
Source: Local Visibility System

Google Shoehorns Critic Reviews into Desktop Local Search Results

Google Shoehorns Critic Reviews into Desktop Local Search Results

Google’s hustled on this one.  Less than a week ago, reviews from “critics” started appearing in the local search results on mobile devices.  Now they’re showing up in desktop search results, too.

Right now, “Critic” reviews only show up for restaurants and the like.  I wouldn’t be surprised if it remains that way, but I could imagine Google doing the same for hotels.

This latest tweak is a number of things: a bite out of Yelp’s pie, possibly a sign that Google knows it’s got quality-control issues with Google reviews, and definitely a test to see whether users click on and read and trust “critic” reviews more than those written by the unwashed masses.

Of course, it’s all part of an effort to jack up AdWords use in one way or another – whether or not anyone outside of Mountain View knows yet exactly how.

One thing that puzzles me about this update (or swiftly rolled-out test) is it’s not clear how Google might extend “critic” reviews to showing up in the local search results for industries where business owners really lay down the Benjamins for AdWords – legal, medical, home-improvement, realty, insurance, etc.  Most restaurateurs aren’t big on PPC.

What do you make of “critic” reviews?

Are you seeing them in any non-dining search results?

Leave a comment!

Google Shoehorns Critic Reviews into Desktop Local Search Results
Source: Local Visibility System